Friday, October 17, 2008
The online behavior and attitudes of people from all walks of life are blending together, cutting across all of the traditional demographics and giving rise to a new group called "Generation Virtual," according to Gartner, and information technology research and advisory group.
Unlike previous generations, Generation V is not defined by age, gender, social glass, or geography. Instead it is based on an increasing preference for the use of digital media channels to discover information, build knowledge, and share insights.
I am all over Generation V. Sometimes I am a contributor, adding to a conversation started by some else. Sometimes I am a creator, providing original content such as my newsletter or this blog. Frequently I am an opportunist in that I'll further a conversation while walking through watching from the sidelines.